Online Media Planning and Buying

Online Media Planning and Buying

Online advertising is cost-effective, targeted and measurable.

We assist advertisers to reach out to customers by creating awareness, branding, or direct response campaigns such as attracting customers, bookings, or leads to meet their goals and objectives.

Advertisement placements are planned through vigorous research and analysis. We then combine the right publishers with high-performance placements to reach the target audience based on campaign requirements.

Example of online advertising placements include selected websites where most of your target audiences are; e.g. the Travel Section of the NZ Herald, newsletters, advertorials, search engine marketing portals such as Google, social media spaces such as Facebook and Twitter and e-mail where we handpick to whom it will be sent to based on target audience demographics and activity profiles.

Some of the advertising formats include banners, skyscrapers, sponsored links, e-mails, videos, and many more.

What we can help you with?

We offer a comprehensive online advertising service tailored to suit your business. Our services include:
  • Campaign, company background and target audience research, customer profiling and advanced targeting
  • Campaign strategy building and brainstorming
  • Media planning and buying
  • Trafficking, setting up, uploading and testing creative materials into ad server, troubleshooting
  • Campaign optimisation to ensure campaigns achieve optimal media efficiency
  • Reporting and post campaign analysis
  • Advanced reporting and ad serving technology available based on campaign requirements
Bearing in mind that online advertising and marketing communications are part of the marketing mix, we would best approach it by understanding the objectives of the campaign and ensure that online advertising fits into the overall strategy seamlessly.

If your business requires Online Marketing Solutions, please contact us for a hassle-free, no obligation quote.